Nov 21, 2013

Tools to Spread Word of Mouth

In October, the Enterprise Technology Show Africa organisers invited us to share some ways to spread the word. There are many tools on offer in the market and here, as part of Global Entrepreneurship Week, we share three of our favorite ones.

When working on building buzz for your product or organisation, you have to be clear on what the objective is. You may want to generate the word on mouth on your Facebook page, through contact with bloggers or by understanding customer conversations and sentiment, then contributing.

The tools in a nutshell:

  1. Shortstack is an easy-to-use Facebook application tool. It allows to run competitions with user-generated voting and content. We regularly use it for various purposes. Create a free account and try it out.
  2. Grouphigh combines SEO and social search to enable you to engage with the blogger community that you are interested in interacting with. You are then able to think through how you would like to position your content on various platforms and you understand what those blogs are interested in. Have a look at the 30-day free trial or request a demo to engage blogs for you PR and Marketing.
  3. Traackr takes influence beyond blogs and helps you find brand advocates by topic of interest and helps you build your influencer engagement efforts. Have a look at their plan options

Below, have a look at the presentation.

What are some of the tools that you use?